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Iconic Over-50s

10 Jun: The Science of Staying Strong: Why Your Muscles Matter More Than Your Age

Ageing doesn’t have to mean inevitable decline—modern research proves muscle growth and strength gains are possible well into later life. Discover how resistance training and increased protein intake can reverse age-related muscle loss, improve metabolic health, and enhance longevity. Learn from leading experts and inspiring success stories that debunk myths around ageing, highlighting why maintaining muscle mass is key to staying strong and independent as you grow older. This evidence-based guide shows how science is changing the rules on ageing for good.

10 Jun: The Menopause: From Taboo to Trending

Menopause was once a taboo topic, but today it’s finally out in the open—changing how women experience and manage midlife transitions. This post explores the silent struggles of menopause, from hot flashes to insomnia, and celebrates the rising wave of awareness, support, and empowerment. Learn how new research, changing attitudes, and innovative tools like the Balance app are helping millions of women navigate symptoms with confidence. Discover why menopause is no longer a crisis to hide but a second spring to embrace with strength and resilience.

10 Jun: The Fashion World’s Most Unlikely Disruptors Are Over 50

Three women over 50 are shaking up the fashion industry—and proving reinvention has no age limit. From launching viral TikTok careers to redefining adaptive fashion, Caroline Baudino, Nancy Volpe Beringer, and Marla Wynne are rewriting the style rulebook. Their stories defy outdated norms and spotlight a powerful midlife movement built on authenticity, resilience, and inclusion. This inspiring post shows how women in midlife are becoming industry leaders, influencers, and change makers—reclaiming their voice and reshaping fashion for good.

04 Jun: The Wisdom of Rage: Margaret Gullette’s War on America’s Last Acceptable Prejudice

What if ageing isn’t the problem—but ageism is? Cultural critic Margaret Morganroth Gullette exposes how society’s obsession with youth fuels discrimination against older adults. In her bold books Agewise and Ending Ageism, the Brandeis scholar dismantles decline narratives and champions a powerful shift in how we see ageing. From everyday shaming to media invisibility, Gullette challenges us to rethink ageing as a source of wisdom, not weakness. Discover how one woman is fighting the last acceptable prejudice—and why it affects us all.

04 Jun: The Age of Age Denial: How Western Society’s Beauty Obsession is Erasing Character and Authenticity

When youth becomes our only measure of worth, ageing turns into a crisis of identity, not just appearance. This powerful cultural critique explores the rise of preventative Botox, social media’s obsession with ageless beauty, and the economic despair fuelling early cosmetic interventions. Unpacking the deeper psychological and societal costs, the post challenges ageism, artificial youth culture, and the erasure of authentic maturity. Discover why reclaiming the visible signs of ageing is a radical act—and how embracing time, not freezing it, may be the key to true self-worth and resilience.

02 Jun: Music’s Secret to Longevity

What happens when a literature graduate rewrites the rules of skincare and anti-ageing science? Dr Nicholas Perricone built a multi-million dollar skincare empire by linking inflammation to ageing—decades before the science caught up. This post dives into his radical theories, vitamin C breakthroughs, hydrogen therapy obsession, and why his bold, unorthodox methods continue to divide experts. Whether you’re into skincare innovation, longevity science, or medical disruptors, this is essential reading on one of the most controversial figures in the wellness world.

23 Apr: Unemployed and Over 50: Cinema’s Brutal Truth

What if your CV disappears the moment you hit 55? This post explores the harsh truth behind ageism in the workplace, where qualified professionals are sidelined by HR systems, automated rejections, and quiet bias. Through real-world stories and powerful films like The Corporation and Le Couperet, we uncover the economic and emotional toll of mid-career unemployment—and what must change.
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