Iconic Over-50s

10 Jun: The Science of Staying Strong: Why Your Muscles Matter More Than Your Age

Ageing doesn’t have to mean inevitable decline—modern research proves muscle growth and strength gains are possible well into later life. Discover how resistance training and increased protein intake can reverse age-related muscle loss, improve metabolic health, and enhance longevity. Learn from leading experts and inspiring success stories that debunk myths around ageing, highlighting why maintaining muscle mass is key to staying strong and independent as you grow older. This evidence-based guide shows how science is changing the rules on ageing for good.

10 Jun: The Menopause: From Taboo to Trending

Menopause was once a taboo topic, but today it’s finally out in the open—changing how women experience and manage midlife transitions. This post explores the silent struggles of menopause, from hot flashes to insomnia, and celebrates the rising wave of awareness, support, and empowerment. Learn how new research, changing attitudes, and innovative tools like the Balance app are helping millions of women navigate symptoms with confidence. Discover why menopause is no longer a crisis to hide but a second spring to embrace with strength and resilience.